Download Persuasive Business Writing by Patrick Forsyth PDF

By Patrick Forsyth

It is a advisor to tips to in attaining your goals and lift your profile via potent company writing.

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Example text

Now most people find it difficult to conjure up 800 square centimetres in their mind's eye, but everyone who runs a restaurant will be able to imagine the eggs and steaks with no problem at all. Link the way this is described to their situation a little further–'imagine the rush you get at breakfast time'–and it makes a powerful point. If you always keep in mind what something does for or means to other people, you will be able to write text that will put over a more powerful case. The phrase 'benefit-led' is used in selling and that is a good way of thinking about it.

That said, a bit of variety is necessary, as nothing but short sentences can sound awkward and repetitive. Combinations of long and short help to produce a readable flow. Like this. A favourite quotation helps me remember to favour simplicity. ' LENGTH In a busy life people always say they want something brief, but as was indicated earlier, the word just means short. This should not, in fact, be an end in itself. A better intention is to make things succinct –that is, short but containing all the essentials to inform in an understandable way.

Oxymoron. Care is needed here as an oxymoron (a two-word paradox) may sound silly–pretty ugly –or be used usefully– deafening silence. They can be open to debate – what about trustworthy lawyer ? 2. Tautology. This is unnecessary repetition and should be avoided. You should not write about foreign travel overseas, and there is no such thing as future planning . Planning must, by definition, be about the future; after all it would be difficult to plan the past. If tautology is unnecessary repetition, perhaps we need a different word for inaccurate repetition.

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